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Salary as Sales Manager

What does one earn as Sales Manager?

As a Sales Manager, one earns an average of 60.000€ per year in Germany. This corresponds to a gross monthly salary of 5.000€. The salary as a Sales Manager ranges between 49.901€ and 70.000€.

Nationwide, there are

15 Sales Manager jobs on jobvector.de.

Average Salary

60.000 € gross/Year
To give you a realistic assessment of your potential income, we use the 25th and 75th percentiles of our salary data for salary values (min, max). This improves the quality of our salary information by excluding distorting (extremely high and low) salaries.
min. 49.901 €

Gross salary/Year

max. 70.000 €

Gross salary/Year

Year Month
Demand in the job market for positions as Sales Manager is currently high, and many companies are looking for suitable professionals. Among the employers currently seeking applicants as Sales Manager are:

Starting salary as Sales Manager

The starting salary as a Sales Manager is on average 55.440 € gross per year. This corresponds to a monthly salary of 4.620 € gross.

Your chances of a higher salary increase with your work experience, as you can often take on more responsibility.

As a Sales Manager with several years of work experience, your average salary is 69.000 € gross per year.

Starting Salary

⌀ 55.440 €

With
Experience

⌀ 69.000 €

Similar Interesting Professions

As a Sales Manager, you have numerous specialization opportunities and related professions, such as

Sales Management , Marketing Manager , Account Manager ,

for which you could also be qualified with your knowledge.

Salary as Sales Manager
Specialist vs. Manager

Are you aiming for a career as a manager or do you prefer to specialize as a specialist? The salary for specialists and managers in the field of Sales Manager can serve as your first decision-making aid in choosing your career path.

Taking on personnel responsibility as a manager pays off in the field of Sales Manager. While your salary as a specialist averages 60.000€, as a manager you can earn up to 67.092€.

Specialist

ø 60.000 €

Manager

ø 67.092 €

Salary as Sales Manager
Degree vs. Apprenticeship

Whether you pursue a degree or an apprenticeship not only determines the positions you may qualify for in a company but also significantly impacts your salary. Typically, with an academic degree, your starting salary is higher than with a vocational training. However, your salary is not set in stone - through work experience and additional qualifications, you always have the opportunity to advance and increase your salary further.

The type of degree you obtain can also affect your salary. The average salary for master's graduates is higher than for bachelor's graduates, and with a master's degree, you have better chances of quickly attaining a position with personnel responsibility. However, salary alone should never be your sole decision criterion: choose the qualification that best fits your interests and carefully consider whether you prefer to earn money sooner or continue studying a bit longer.

With a completed apprenticeship, you can expect an average annual salary of 51.328€ as a Sales Manager. If you have an academic degree as a Sales Manager, your average salary is 60.038€.

Academic degree

ø 60.038 €

Study vs. Training

Non-Academic degree (Apprenticeship, Vocational Education, Technician, ...)

ø 51.328 €

Skills as Sales Manager

In addition to soft skills such as communication, flexibility, and teamwork, employers expect a variety of relevant hard skills and abilities for the profession as Sales Manager. The most important skills include: Customer management , Market management , Sales , Sales support , Sales Management , CRM , Technical Sales , Account Management , Sales training , sales funnel management .

Salary as Sales Manager
by City

Where do you earn the most as a Sales Manager? Currently, you earn the most as a Sales Manager in Berlin with an average salary of 78.095€ per year.

In general, the salary as a Sales Manager is usually higher in large cities than in small towns. Large cities and metropolises often offer higher salaries, although the cost of living is also higher.

In which city you can earn particularly high salaries as a Sales Manager, you will find out in this table:

Ø Gehalt Gehaltsspanne
Berlin 78,095€ 48,625 € - 82,506€
Hamburg 52,250€ 41,331 € - 62,223€
München 60,000€ 59,563 € - 74,250€
Köln 67,150€ 60,000 € - 70,000€
Frankfurt am Main 60,375€ 56,773 € - 70,661€
Düsseldorf 69,300€ 58,830 € - 72,125€
Essen 69,465€ 65,000 € - 74,250€
Hannover 48,625€ 38,900 € - 64,340€
Duisburg 69,465€ 65,000 € - 70,000€
Bochum 67,150€ 53,762 € - 77,325€
Wuppertal 67,150€ 59,415 € - 71,062€
Bonn 60,000€ 50,250 € - 70,687€
Wiesbaden 61,053€ 44,735 € - 73,053€
Mönchengladbach 69,732€ 64,218 € - 71,062€
Krefeld 69,465€ 65,000 € - 70,000€
Mainz 59,322€ 52,641 € - 74,250€
Oberhausen 69,465€ 65,000 € - 70,000€
Hagen 69,300€ 65,000 € - 80,000€
Potsdam 78,095€ 51,406 € - 84,168€
Mülheim an der Ruhr 69,382€ 66,075 € - 70,000€
Leverkusen 67,150€ 59,415 € - 71,062€
Darmstadt 60,750€ 57,364 € - 74,250€
Solingen 67,150€ 58,245 € - 70,000€
Neuss 69,300€ 60,000 € - 70,000€
Offenbach am Main 60,375€ 56,773 € - 70,661€
Bottrop 69,465€ 65,000 € - 72,125€
Bergisch Gladbach 67,150€ 59,415 € - 71,062€
Remscheid 69,300€ 60,000 € - 70,000€
Moers 69,465€ 65,000 € - 70,000€
Hildesheim 48,625€ 38,900 € - 64,340€
Show more cities

What factors influence your salary as Sales Manager?

There are several career factors that influence your salary as a Sales Manager. Average salary tends to increase with the size of the company you work for. In large corporations, salaries are often higher compared to start-ups and small companies. However, in smaller companies, you may have the opportunity to advance more quickly on the career ladder.

One of the key factors affecting your salary as a Sales Manager is your work experience. With each year on the job, you gain valuable knowledge and experience that become increasingly better compensated over time. In just a few years, you transition from a beginner to a young professional. After more than 10 years of experience, you can then be considered a professional. With increasing experience, you also have the opportunity to move into positions with personnel responsibility. A position with personnel responsibility is generally paid significantly better, and there are further factors influencing your salary here as well. For example, a department head with personnel responsibility for over 20 employees earns more than a group leader responsible for 5 employees.

Your educational qualification, the city, and the federal state where you work are also factors that influence your salary.

Sales Manager - Latest salary data 2025

How up-to-date is the Sales Manager salary data?

At jobvector, we attach great importance to always providing you with up-to-date and accurate salary information. Income as an Sales Manager has changed significantly over the last few years due to factors such as rising wage levels, inflation, new legal regulations, bonus payments and tax adjustments. It is therefore particularly important to us to present up-to-date data that gives you as an applicant a good and realistic basis for the next salary negotiation.

The salary information on jobvector is consistently kept up to date and is never more than three years old. This timeliness guarantees you a precise and clearly structured overview of salary structures as an Sales Manager, and effectively supports you in preparing for your salary negotiations.

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Frequently asked questions about Sales Manager salaries

How much do you earn in the area of Sales Manager?
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In which state do you earn in the area of Sales Manager the most?
How much do you earn in Sales Manager after graduation?
How much do you earn in Sales Manager after training?
The salary data presented here is based on salary information provided by employers in job advertisements as well as salary information from over 10,000 professionals and managers from surveys conducted by jobvector.

These professionals bring a variety of experience and expertise from different companies and positions, making the salary data a comprehensive and meaningful source of average salaries.
It is important to emphasize that this salary data represents averages and cannot be directly attributed to individual job postings. However, they do provide valuable guidance and insight into the salary structures of the field being sought for both job seekers and employers.