Starting Salary
⌀ 55.572 €
Starting salary as Sales Manager
The starting salary as a Sales Manager is on average 55.572 € gross per year. This corresponds to a monthly salary of 4.631 € gross.
Your chances of a higher salary increase with your work experience, as you can often take on more responsibility.
As a Sales Manager with several years of work experience, your average salary is 65.000 € gross per year.
With
Experience
⌀ 65.000 €
Similar Interesting Professions
As a Sales Manager, you have numerous specialization opportunities and related professions, such as
Sales Management , Marketing Manager , Account Manager ,for which you could also be qualified with your knowledge.
| Ø Gehalt | Jobs | |
|---|---|---|
| Sales Management | 57,369€ | Current jobs |
| Marketing Manager | 45,000€ | Current jobs |
| Account Manager | 60,077€ | Current jobs |
| Pre-Sales Manager | 120,000€ | Current jobs |
| Service Manager | 47,699€ | Current jobs |
| Area Manager | 57,449€ | Current jobs |
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Salary as Sales Manager
Specialist vs. Manager
Are you aiming for a career as a manager or do you prefer to specialize as a specialist? The salary for specialists and managers in the field of Sales Manager can serve as your first decision-making aid in choosing your career path.
Taking on personnel responsibility as a manager pays off in the field of Sales Manager. While your salary as a specialist averages 60.000€, as a manager you can earn up to 64.185€.
Specialist
ø 60.000 €
Manager
ø 64.185 €
Salary as Sales Manager
Degree vs. Apprenticeship
Whether you pursue a degree or an apprenticeship not only determines the positions you may qualify for in a company but also significantly impacts your salary. Typically, with an academic degree, your starting salary is higher than with a vocational training. However, your salary is not set in stone - through work experience and additional qualifications, you always have the opportunity to advance and increase your salary further.
The type of degree you obtain can also affect your salary. The average salary for master's graduates is higher than for bachelor's graduates, and with a master's degree, you have better chances of quickly attaining a position with personnel responsibility. However, salary alone should never be your sole decision criterion: choose the qualification that best fits your interests and carefully consider whether you prefer to earn money sooner or continue studying a bit longer.
With a completed apprenticeship, you can expect an average annual salary of 52.884€ as a Sales Manager. If you have an academic degree as a Sales Manager, your average salary is 60.077€.
Academic degree
ø 60.077 €
Study vs. Training
Non-Academic degree (Apprenticeship, Vocational Education, Technician, ...)
ø 52.884 €
Skills as Sales Manager
In addition to soft skills such as communication, flexibility, and teamwork, employers expect a variety of relevant hard skills and abilities for the profession as Sales Manager. The most important skills include: Sales support , Sales , Customer management , Sales Management , Market management , Account Management , Sales training , Technical Sales , CRM , sales funnel management .
Salary as Sales Manager
by City
Where do you earn the most as a Sales Manager? Currently, you earn the most as a Sales Manager in Berlin with an average salary of 78.095€ per year.
In general, the salary as a Sales Manager is usually higher in large cities than in small towns. Large cities and metropolises often offer higher salaries, although the cost of living is also higher.
In which city you can earn particularly high salaries as a Sales Manager, you will find out in this table:
| Ø Gehalt | Gehaltsspanne | |
|---|---|---|
| Berlin | 78,095€ | 48,625 € - 82,506€ |
| Hamburg | 52,250€ | 41,331 € - 62,223€ |
| München | 60,000€ | 56,345 € - 71,857€ |
| Köln | 69,300€ | 60,000 € - 72,125€ |
| Frankfurt am Main | 60,375€ | 56,773 € - 70,661€ |
| Düsseldorf | 69,300€ | 59,415 € - 75,673€ |
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What factors influence your salary as Sales Manager?
There are several career factors that influence your salary as a Sales Manager. Average salary tends to increase with the size of the company you work for. In large corporations, salaries are often higher compared to start-ups and small companies. However, in smaller companies, you may have the opportunity to advance more quickly on the career ladder.
One of the key factors affecting your salary as a Sales Manager is your work experience. With each year on the job, you gain valuable knowledge and experience that become increasingly better compensated over time. In just a few years, you transition from a beginner to a young professional. After more than 10 years of experience, you can then be considered a professional. With increasing experience, you also have the opportunity to move into positions with personnel responsibility. A position with personnel responsibility is generally paid significantly better, and there are further factors influencing your salary here as well. For example, a department head with personnel responsibility for over 20 employees earns more than a group leader responsible for 5 employees.
Your educational qualification, the city, and the federal state where you work are also factors that influence your salary.
Sales Manager - Latest salary data 2025
How up-to-date is the Sales Manager salary data?
At jobvector, we attach great importance to always providing you with up-to-date and accurate salary information. Income as an Sales Manager has changed significantly over the last few years due to factors such as rising wage levels, inflation, new legal regulations, bonus payments and tax adjustments. It is therefore particularly important to us to present up-to-date data that gives you as an applicant a good and realistic basis for the next salary negotiation.
The salary information on jobvector is consistently kept up to date and is never more than three years old. This timeliness guarantees you a precise and clearly structured overview of salary structures as an Sales Manager, and effectively supports you in preparing for your salary negotiations.
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