As a Marketing Manager, you have numerous specialization opportunities and related professions, such as
Sales Manager , Social Media Manager , Product Manager ,for which you could also be qualified with your knowledge.
Similar Interesting Professions
| Ø Gehalt | Jobs | |
|---|---|---|
| Sales Manager | 60,000€ | Current jobs |
| Social Media Manager | 51,500€ | No Jobs |
| Product Manager | 64,903€ | Current jobs |
| Account Manager | 60,077€ | Current jobs |
| Marketing | 47,820€ | Current jobs |
| Manager | 60,403€ | Current jobs |
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Salary as Marketing Manager
Specialist vs. Manager
Are you aiming for a career as a manager or do you prefer to specialize as a specialist? The salary for specialists and managers in the field of Marketing Manager can serve as your first decision-making aid in choosing your career path.
Taking on personnel responsibility as a manager pays off in the field of Marketing Manager. While your salary as a specialist averages 43.500€, as a manager you can earn up to 48.000€.
Specialist
ø 43.500 €
Manager
ø 48.000 €
Skills as Marketing Manager
In addition to soft skills such as communication, flexibility, and teamwork, employers expect a variety of relevant hard skills and abilities for the profession as Marketing Manager. The most important skills include: Market management , Product marketing , Marketing , Marketing Management , Brand Management , Online Marketing , Marketing strategies , Marketing materials , Media marketing .
Salary as Marketing Manager
by City
Where do you earn the most as a Marketing Manager? Currently, you earn the most as a Marketing Manager in Hennigsdorf with an average salary of 68.308€ per year.
In general, the salary as a Marketing Manager is usually higher in large cities than in small towns. Large cities and metropolises often offer higher salaries, although the cost of living is also higher.
In which city you can earn particularly high salaries as a Marketing Manager, you will find out in this table:
Salary as Marketing Manager
by Federal State
In which region do you earn the most as a Marketing Manager? Currently, you earn the most as a Marketing Manager in Thuringia with an average salary of 56.984€ per year.
In Germany, there are still sometimes differences in salaries between western and eastern federal states.
We provide you with an overview of the salaries you can expect as a Marketing Manager in different federal states.
| Ø Gehalt | Gehaltsspanne | |
|---|---|---|
| North Rhine-Westphalia | 43,950€ | 36,000 € - 48,000€ |
| Lower Saxony | 43,200€ | 36,000 € - 46,000€ |
| Bavaria | 49,500€ | 42,000 € - 55,888€ |
| Hesse | 51,000€ | 41,880 € - 70,000€ |
| Saxony | 41,050€ | 38,250 € - 57,000€ |
| Thuringia | 56,984€ | 53,000 € - 72,315€ |
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What factors influence your salary as Marketing Manager?
There are several career factors that influence your salary as a Marketing Manager. Average salary tends to increase with the size of the company you work for. In large corporations, salaries are often higher compared to start-ups and small companies. However, in smaller companies, you may have the opportunity to advance more quickly on the career ladder.
One of the key factors affecting your salary as a Marketing Manager is your work experience. With each year on the job, you gain valuable knowledge and experience that become increasingly better compensated over time. In just a few years, you transition from a beginner to a young professional. After more than 10 years of experience, you can then be considered a professional. With increasing experience, you also have the opportunity to move into positions with personnel responsibility. A position with personnel responsibility is generally paid significantly better, and there are further factors influencing your salary here as well. For example, a department head with personnel responsibility for over 20 employees earns more than a group leader responsible for 5 employees.
Your educational qualification, the city, and the federal state where you work are also factors that influence your salary.
Marketing Manager - Latest salary data 2025
How up-to-date is the Marketing Manager salary data?
At jobvector, we attach great importance to always providing you with up-to-date and accurate salary information. Income as an Marketing Manager has changed significantly over the last few years due to factors such as rising wage levels, inflation, new legal regulations, bonus payments and tax adjustments. It is therefore particularly important to us to present up-to-date data that gives you as an applicant a good and realistic basis for the next salary negotiation.
The salary information on jobvector is consistently kept up to date and is never more than three years old. This timeliness guarantees you a precise and clearly structured overview of salary structures as an Marketing Manager, and effectively supports you in preparing for your salary negotiations.
